All for the Fans.
With a history of creating unique products and innovative solutions that make life good, LG sought to bring the Life’s Good promise to the NCAA experience to build brand consideration.
Our strategy — leveraging one of the most viewed sports experiences in the U.S. for building awareness and consideration in the lives of consumers – NCAA football and basketball – and by reimagining a unique celebratory personality through the NCAA passion that consumers and their families share.
Game Day and Every Day.
Together we designed “All for the Fans” — a integrated campaign to redefine brand equity and get consumers involved in the excitement and building social connections with other NCAA fans with LG. The campaign would also reinforce the range of products available from LG, affirming that LG is the perfect whole-home solution for game day and every day.
With our first aim being awareness and our end goal being sales, we set out to offer flexible campaign programs that could be implemented pre, during and post season. Incentive programs such as short burst flash sales, “Two Minute Drills”, offered exclusively to social media followers and on active LG phones and tablets serve as traffic spiking tools that drive excitement and awareness.
More to Celebrate.
Passion for technology + passion for sport = an emotional game day home.